Startup Marketing
Sean Ellis
For the startups I help take to market, one of our most important projects
is determining their optimal price. Unlike companies in established
categories with high unit costs, optimal pricing for a soware startup
mostly relates to maximizing revenue. An optimal price allows the
startup to grow at the fastest possible rate by maximizing profitable
investments in customer acquisition programs and/or offering a free
version to drive broad user adoption. Considering most soware startups
simply guess a price, determining your optimal price can become
an enormous competitive advantage.
is determining their optimal price. Unlike companies in established
categories with high unit costs, optimal pricing for a soware startup
mostly relates to maximizing revenue. An optimal price allows the
startup to grow at the fastest possible rate by maximizing profitable
investments in customer acquisition programs and/or offering a free
version to drive broad user adoption. Considering most soware startups
simply guess a price, determining your optimal price can become
an enormous competitive advantage.
巻:
1
年:
2011
版:
1
出版社:
Unlocking Startup Growth
言語:
english
ページ:
27
ファイル:
PDF, 221 KB
IPFS:
,
english, 2011
Amazon 
Barnes & Noble 
Bookshop.org 
ファイル拡張子変換機能
検索結果をもっと見る
その他多くの特典 
主要なフレーズ
関連ブックリスト
